We Are Product Experts

Cervelle Software has been developing POS Solutions tailored EXCLUSIVELY for the firearms and fishing industries since 2000.

We regularly communicate with the ATF to insureour solutions remain ATF-compliant and up-to-date.

Cervelle develops quality software that uses the latest in web service technologies for inventory replenishment and web integration.

We are known in the industry for our unparallelled customer service.  When you join our family of users, we help you through every step of the process from the sales cycle to installation, training and maintenance.

We have hundreds of customers using one or more of our software products and many of them have been with us for more than 15 years.  

Our technical support is prompt, responsive, effective and very FRIENDLY!  When you call our phone, we answer during our regular business hours.

Does your current POS solution leave you frustrated?   

Is your current POS too expensive? 

Are you worried what will happen if you stop paying your monthly bill?

Is the customer support not as supportive as was advertised?

Is your POS software missing features you consider vital?

Is your POS tied to your credit card processing rates which are quite high?

Were you promised features that don't actually exist? All of our advertised features exist.  

Have you ever wondered what happens when you stop paying your monthly POS software subscription? You will no longer be able to view your data through your POS.  

How will you look up old records for an IRS or ATF audit? 

Merchant Magic™ is a desk-top solution which means it will continue to run in your store for as long as you own that computer.  If you want complete security, you can shut off your internet access and your data is untouchable. 

We do NOT sell or share any of your Merchant Magic™ data including but not limited to your sales, receiving, firearm, inventory and customer data. We do not keep a copy of your data on our servers.    

If you wish to share your data with industry leaders, distributors, law enforcement, ATF or any third parties, you will need to provide them with a copy of your data as we do not maintain a copy on our servers.  

In light of ongoing, world-wide data theft, and associated security breaches, our customers love having full ownership, full control and full POSSESSION of their data.

Why store your data on someone else's computers when you have a perfectly good set of computers in your own store to house your data?  

Why park your car at the city garage when you have a driveway or garage conveniently attached to your home?

Generally, your cloud POS solutions rent server space to house your data so they don't even have it.  

We have forged relationships with a growing list of firearm distributors and industry leaders allowing us to provide you with automatic replenishment, live catalogs, web interfacing, ATF compliance and more.

• RSR Group​

• Sports South

• Lipseys

• Big Commerce

• AmChar 

• Ammoready.com

• Blue Star 

• NSSF

• ATF

Software is one of the only products you can buy that is guaranteed to have more features tomorrow than what you have today.

We are always adding new features as well as tracking industry changes to maintain compliance.  

When you buy our software, it's almost like you are buying into the Fountain of Youth.